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Consumer behaviour in retail chains in the Czech Republic.
 Plecháčková, Barbora ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis is aimed at consumer behaviour in the largest retail chains in the Czech Republic. It is the main aim of the thesis to evaluate customers' opinions and the dependence of purchases based on the opinions. Besides that, the thesis focuses on corporate social responsibility of these retail chains and how they are perceived by the customers. In the first chapter, market research and consumer behaviour are described and explained. The retail chains and the atmosphere of the retail market in the Czech Republic are described in the second chapter. The last chapter deals with the research itself, and the customers' opinions on the issues mentioned above are evaluated.
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