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The Proposal of Business Plan for Development of the Company
Peňázová, Pavlína ; Pazourková, Radka (referee) ; Bayerová, Vladimíra (advisor)
This thesis is a business proposal for the expansion of a small bakery run by Mrs. Krejci. Mrs. Krejci decided to open a new shop in Chrast u Chrudimi in the Pardubice region. This thesis deals with market segmentation and analyzes the strengths and weaknesses of the shop as well as the company as a whole. It also monitors rival companies in the area. The business plan proposal is a based on the analysis of internal and external factors which have an effect on the company as well as the company´s financial situation. This proposal also takes into account the possible risks involved in managing a business in the chosen area.
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Business Planfor the Foundation of a Manufactory Specialized on the Production of Salty Pastry
Peňázová, Pavlína ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
This master´s thesis is a proposal of a business plan for the establishment of a small business that is specialized on the production of salted pastries and their supply to various restaurants, internet shops and stores. The thesis is divided into three parts, the first part summarizes all the theoretical knowledge that serves as a basis for the business plan. The second part deals with market characteristics and opportunities with analysis of product demand, market segmentation and evaluation of social, legislative and economic factors. Information about potential customers and their preferences are identified through a questionnaire. The last part consists of a business plan, in which marketing mix is developed for the offered product and the competition is evaluated. This section also provides estimates of sales and expenditures.
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Business Planfor the Foundation of a Manufactory Specialized on the Production of Salty Pastry
Peňázová, Pavlína ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
This master´s thesis is a proposal of a business plan for the establishment of a small business that is specialized on the production of salted pastries and their supply to various restaurants, internet shops and stores. The thesis is divided into three parts, the first part summarizes all the theoretical knowledge that serves as a basis for the business plan. The second part deals with market characteristics and opportunities with analysis of product demand, market segmentation and evaluation of social, legislative and economic factors. Information about potential customers and their preferences are identified through a questionnaire. The last part consists of a business plan, in which marketing mix is developed for the offered product and the competition is evaluated. This section also provides estimates of sales and expenditures.
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The Proposal of Business Plan for Development of the Company
Peňázová, Pavlína ; Pazourková, Radka (referee) ; Bayerová, Vladimíra (advisor)
This thesis is a business proposal for the expansion of a small bakery run by Mrs. Krejci. Mrs. Krejci decided to open a new shop in Chrast u Chrudimi in the Pardubice region. This thesis deals with market segmentation and analyzes the strengths and weaknesses of the shop as well as the company as a whole. It also monitors rival companies in the area. The business plan proposal is a based on the analysis of internal and external factors which have an effect on the company as well as the company´s financial situation. This proposal also takes into account the possible risks involved in managing a business in the chosen area.
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