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Influence of the economic crisis on the export performance of a Czech company
Pavlatová, Kateřina ; Čajka, Radek (advisor) ; Tlapa, Martin (referee)
The aim of this bachelor thesis is to analyse the influence of the economic crisis on the export performance and the direction of the company Preciosa Ornela, a.s. within the Preciosa Group. In the first chapter I describe the historical development of the glass industry in Northern Bohemia which leads up to the current situation. In the second chapter the company and its range of products are characterized. The third chapter is the key part of the bachelor thesis. It illustrates the company's influence in the field of social, ecology, energy, exchange rate policies and its market position. The thesis is focused on the decision process in particular aspects and its future perspectives.

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2 PAVLÁTOVÁ, Kristýna
3 Pavlátová, Kateřina
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