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Business specifics and cultural customs of the United arab emirates
Důrková, Michaela ; Müllerová, Františka (advisor) ; Patka, Ondřej (referee)
The aim of this work is to provide information that should help especially potential investors considering market penetration in the United Arab Emirates. The first part is devoted to general information about the country that will help to understand the position in the world of this relatively small country situated in the East. The second part focuses on local culture, religion and way of business negotiation. Knowledge of this field is essential for contact with business partners and the successful execution of the business objectives of the company. The third part deals with the specifics of the market and business environment which surrounds each company during its functioning. The last part presents results of a survey that brings different views and experience of people working for a long time in the United Arab Emirates.

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