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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of marketing strategy of nonprofit organisation
 Papcunová, Ivana ; Lhotáková, Markéta (advisor) ; Čopíková, Jana (referee)
This diploma thesis deals with analysis of marketing strategy of Slovak nonprofit and nongovernmental organisation Úsmev ako dar and its project Najmilší koncert roka. This organisation concerns with help and care about children from foster homes. The theoretical part describes nonprofit organisations, its funding and its specific marketing. The practical part begins with description of organisation Úsmev ako dar and its project Najmilší koncert roka, and continues with analysis of its marketing mix and communication strategy, and also the analysis of the marketing strategy for project Najmilší koncert roka, where the results are compared with results from survey.
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From Slovak crown to euro
 Papcunová, Ivana ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
This bachelor thesis focuses on Slovak republic joining the European economic and monetary union and on the process of the adoption of the common currency, the Euro in Slovakia. First chapter concerns with the historic development of the economic and monetary union and important steps leading to its creation. Second chapter deals with Maastricht convergent criteria and their fulfilling by Slovak republic. The last chapter focuses on advantages and disadvantages of accepting the common currency and on its possible impacts on Slovak economy. The end of this chapter deals with feelings of Slovak population of adoption of the Euro in Slovakia.
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