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Guerilla Marketing on selected Czech companies
Prošvicová, Soňa ; Skokanová, Dagmar (advisor) ; Palková, Kateřina (referee)
The main objective of my work is a thorough introduction of guerilla marketing and of everything that is important to know about this new marketing trend. Futhermore it presents the survey of the campaign of Vodafone Czech Republic corp. The final part of my work analyses, by means of a question-form, the public opinion on the ways of advertising, company's campaigns and general knowledge about the phenomenon of guerilla marketing.
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Species palatability, life history traits and litter decomposition rate
PÁLKOVÁ, Kateřina
Palatability of 20 meadow plant species was assessed in the slug grazing experiment conducted. Monocots exhibited significantly lower palatability than dicots. Litter decomposition rate was assessed in the field litter-bag test. Linear regression analysis was performed to answer the main question whether species palatability is related to litter decomposition rate and whether it is determined by the carbon or nitrogen content. Phylogenetically independent contrasts were used to eliminate correlated phylogeny effect. Regression trees were used to detect the effect of species traits on species palatability and litter decomposition rate.
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Job satisfaction of financial advisors
Zavázalová, Kateřina ; Lorencová, Hana (advisor) ; Palková, Kateřina (referee)
The diploma thesis is focused on job satisfaction and its aim is to analyze the satisfaction of financial advisors in the company and to suggest possible solutions to improve the current situation. In the theoretical part is defined the concept of work satisfaction, its determinants, consequences and methods of measurement. Methodical part describes the procedures used to collect data. The first part of the practical part briefly describes specifics of the financial advisory market and the firm, which the survey was conducted in. The second part contains interpretation of surveyed areas from the view of satisfaction. The final part deals with proposals for possible steps leading to the increase in job satisfaction.
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