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Marketingová komunikace zaměstnavatele zaměřená na nábor pracovníků obchodního oddělení
Padalíková, Simona
Padalikova, S. Marketing communication focused on the recruitment of employees of the sales department. Diploma thesis Thesis. Brno: Mendel University, 2021. The diploma thesis deals with marketing communication of companies in the recruitment in the field of trade and sales. Within the thesis, advertisements for job positions related to the selected field were examined. Furthermore, interviews were conducted by HR specialists (n = 11), where the view of companies was captured, for example, in the requirements for applicants, current marketing communication of companies, placement of job advertisements, etc. The thesis also included the collection of primary data from potential job seekers in the selected field (n = 103). Finally, all the information obtained was compared, which identified the view of marketing communication in the recruitment from the perspective of companies and from the perspective of candidates for employment. The aim of this thesis was to determine the recommendations for marketing communication of companies during recruitment. The identified recommendations were also compared with the HR trends in the world. Among the recommendations that flow from the achieved results can be pointed out, for example, eliminating the lack of clarity of advertisements or ensuring the promotion of corporate culture.
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