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The leisure time of high schools students in Třeboň
PROVÁZKOVÁ, Eliška
The thesis deals with the subject of regular free-time activities of 15-to 19 year-old teenagers in Třeboň. The theoretical part characterizes teenagers, their leisure activities and their attitude to free-time activities. The theoretical part also deals with function of free time, options how teenagers can spend their leisure time, development of free-time activities in human life, factors which effects leisure time, possible problems of free-time activities, influence of family on leisure activities. This theoretical part also characterizes teenagers at high school and possible influences on their free time, their peers and how their peers spend leisure time, also influence of mass media and lifestyle on leisure activities of teenagers at high school. The thesis also deals with the relationship of teenagers to sport. The practical part of this thesis focuses on meeting with institutions and places where they offer free-time activities for young people in Třeboň. This part contains activities which teenagers in Třeboň do but also obstacles which affect teenagers participation or non-participation in these activities. This part includes research focused on regular free-time activities which teenagers in Třeboň like and do the most.
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Trends in the Consumption of Coffee
PROVÁZKOVÁ, Eliška
The target of the marketing research in this work is to find out if there are some differences in the preparation of the coffee between users of various gender, age, education and a size of a place where they live. I used a method of questioning of at least 200 respondents. The next goal of this work is to find out what is for the consumers the most important shopping motivation, if they prepare and buy their coffee differently over the past years. Then I will write something about what they prefer - which brand, type, size of packaging. The theoretical part is about plantation of coffee, how coffee prepares, consumption of coffee in the Czech Republic and in the world, the culture of coffee, a creation of the market in the Czech Republic and a marketing research. The practical part mainly focuses on the research of the end user, sales research, research of product and prognosis. The practical part partly examines the total market analysis and the advertising research. The final part shows the current trends on the coffee market. It shows that over the past 10 years the habits in preparation of coffee has changed because the present trend aims at coffee express. The preferences concerning the size of the packaging has also changed ? coffee directs toward bigger package. The number of people who drink coffee and buy it in the hypermarket has risen. The biggest shopping incentive is the taste. The most preferred is the middle price level. Consumers most often buy the instant coffee in supermarket and in hypermarket. The most common preparation of roasted coffee is express coffee which is preferred by new consumers. Women do shopping in supermarket or hypermarket more often than men and women are more influenceable by an advertisement than men. More educated users prefer express coffee while less educated consumers prefer turkish coffee. More educated consumers more often visit hypermarket than less educated.
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