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National Repository of Grey Literature

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Category management in chosen business company PINKASOVÁ, Andrea The bachelor thesis deals with category management. The main aim of my thesis is to find out what is the respondents awareness of the concept category management and if they know how it is use in practise. Another goal is to find out the quality of the two selected categories, namely fruits and vegetables and bread in the retail chain Tesco Stores. The information is collected via questionnaire. Subsequently, the processed results and suggestions for improvement. Detailed record

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1	Pinkasová, Alena

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