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Využití moderních informačních technologií při podpoře prodeje regionálních potravin
PILBAUER, Pavel
The aim of this bachelor project is to define the use of modern mean of communication on the internet platforms, such as social networks, websites, video cration etc. In the first part Ii deal with general clarification of services enabling internet marketing. In the next part, I describe in detail the possibilities of each service as part of the communication mix of companies producing regional foods. I evaluate their contribution.
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