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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Portfolio Analysis as a tool for strategic marketing management insurance
 PETRÁSOVÁ, Michaela
The aim of the thesis "Portfolio analysis as a tool for strategic marketing management of insurance companies" was to assess the possibilities and methods suitable for portfolio analysis, apply the selected methods in specific companies and compare with competitors. As the possibility to analyze the portfolio assessment was chosen as the selected insurance policy conditions and limits as well as insurance and prices. It was found that individual insurance companies and their products differ significantly. It was subsequently prepared BCG portfolio matrix, which makes it possible to evaluate the balance of the portfolio selected insurance companies and design strategies appropriate for each product group. The last part focuses on a survey whose objective was to determine how respondents are satisfied with the services of insurance, as insurance companies prefer and what their insurance policy. Based on the results of the survey were designed specific recommendations for improving the services of insurance companies.
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Inventory management of Fruko {--} Schulz Ltd. company
 PETRÁSOVÁ, Michaela
The aim of bachelor thesis "Inventory management of Fruko {--} Schulz Ltd. company" was to analyze the status and movement of supplies and suggest measures to reduce capital tied up in inventory and increase supply serivces. ABC method was applied and allowed to identify the critical factors in inventory management, and especially poor distribution of products in stock and inadequate equipment storage. Three options were proposed solution, which includes an optimal distribution of products from the ABC analysis, change of equipment storage, or the application of optimization software.
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See also: similar author names
3 PETRÁŠOVÁ, Martina
1 Petrášová, Magdalena
1 Petrášová, Marie
3 Petrášová, Marta
3 Petrášová, Martina
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