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Use of Technological Innovations for Selected Retail Enterprise
PENIAŠTEKOVÁ, Gabriela
Presented diploma work represents a further development of my bachelor-degree diploma work, dealing with new technologies in retail business. In contrast of said bachelor diploma work, which extent was limited to theoretical part of the problem, practical application of the objective new technologies has been analyzed within TESCO stores buiseness environment. Therefore, this diploma work deals with specific technologies, which are really used in the TESCO retail network. The technologies analyzed in this work were chosen on the basis of Retail Summit 2011 topics. Application potential of m-commerce and e-commerce is analyzed and EDI technology innovation, which makes this option available for small companies, is described. Beside self-service cash desks, which are currently widely used, the RFID, NFC and LCD price tags, which are still in the testing process, are dealt with.
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