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Online marketing
PAVLOVA, Adelina
This thesis was focused on creating an advertising campaign for a company "Desired House", which produces wood. The company "Desired House" is one of the largest companies in the Altai woodworking industry engaged in harvesting and processing wood. Since 2009, one of the company's strategic directions has been the development of the wooden house building industry in the region. To this end, within the framework of the company, a project aimed at creating a complex of house-building production and production facilities with in-depth processing of wood was developed and implemented to produce a series of spacious, eco-friendly, affordable wooden houses and all the necessary components for them. However, their marketing activities did not allow it to prosper in its full scope. In theoretical part I observe the development of marketing concept as a whole and theoretical basis of online marketing in particular. The information was primarily derived from the books and online resources. The important part was the researching part of online advertising and its measurement. In the practical part, primary source of data is internal to the company observed. The tools of Yandex.Metric was used to measure and plan advertising activities. SWOT analysis was performed to assess company's abilities and areas in order to develop. In the last part, an advertising campaign was carried out based on recommendations. The website was renovated.
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Technological Unemployment and an Attainable Way Out
Pavlova, Adelina ; Špecián, Petr (advisor) ; Prokop, Jaromír (referee)
The purpose of the thesis is to analyze the available information on the technological unemployment issue. The hypothesis of the thesis is that displacement of workers because of technological development has reasonable chances to happen in the future. Technological unemployment is hotly debated issue. Some part of economists argue that technological unemployment is a short-term problem; others see it as a risk for society. Thus, at this stage it is important to identify controversy in studies, analyze proposed policies and suggest the possible strategies. In order to gain the in depth knowledge required for the thesis a literature synthesis methodology was used. The concluding recommendations for researchers and policy makers include three important point to design an appropriate policy measure: number of population in a region, specialization of a region, previous placement of a worker. The effective solution is considered a mix of policies to target the problem from different prospective.
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