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Marketing territorial et écotourisme : Le portefeuille de projet Ardenne Attractivity au c?ur du développement territorial durable ardennais
PACCAUT, Ilane
Territorial initiatives have gained in importance in the promotion of sustainable regional development, due to their ability to take into account the particularities and specific needs of each region. The European Union is actively encouraging such initiatives in order to extend sustainable development throughout its territory. Rural areas, far from urban centers or located on the periphery of major communication routes, as well as those on national borders, can particularly benefit from a sustainable development approach adapted to their unique characteristics. Based on a qualitative study including three interviews, this thesis highlights the role played by strengthening the "Ardenne" tourist destination in the sustainable development of the Ardennes cross-border territory. Generally speaking, it appears that territorial development is based on resources, both material and immaterial, which are specific to each territory, and which are coordinated and enhanced within a project such as the Ardenne Attractivity project portfolio. Integrating the sustainable dimension, in line with its original definition, can be more complex in a territorial project. However, sustainability is an obvious and innovative concept in the Ardennes cross-border context, even if its integration into the overall territorial project requires further reflection.
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