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Consumer behavior in the passenger car market in the Czech Republic
 Příkopová, Zuzana ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
This Bachelor thesis deals with the behavior of consumers in the passenger car market in the Czech Republic. The main objective is to characterize the passenger car market in the ČR, find preferences and the essential factors affecting the sample of respondents addressed, outline the anticipated further development and formulate possible marketing recommendations. Thesis focuses on my own marketing research, which is done through a questionnaire survey among consumers aged between 20 -- 35 years old. The evaluation of marketing research was done at the 1st and 2nd level of analysis with attention on differences among particular groups of respondents. All identified information is summarized as at the end of the thesis, so in the previous subchapter, which also contains some marketing recommendations.
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