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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Changes in Obsterics and its Practice in the Context of Pregnancy, Childbirth and Maternity in the Eyes of Two Generations of Women in Labor
 Přívětivá, Iva ; Turková, Miloslava (advisor) ; Bittnerová, Dana (referee)
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Regional brand perception
 PŘÍVĚTIVÁ, Iva
Bachelor thesis is aimed at the analysis of regional brands, specifically on perception of regional brands. The target of thesis is to analyse and suggest changes in the identity of this brand by using different marketing tools. In literary research, the primary attitude to the brand, the value and the management of the brand is described. The practical part is dedicated to chosen region and regional brands inside the region. Furthermore, the certification of products and services is discussed. The marketing research is focused on the awareness of consumers about regional brands and their popularity, specifically of the "Šumava originální produkt" brand. The questionnaires and structured interviews with brand holders are used to achieve this aim. It was found that the brand the "Šumava originální produkt" is perceived as less known brand. It was designed option to spread brand awareness. By using QR code, contest or mobile applications.
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2 Přívětivá, Iva
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