|
The use of humor and user experience
Pánková, Lucie ; Lukavský, Jiří (advisor) ; Čechová, Alena (referee)
This bachelor thesis examines the role of humour in user experience, as humour in user experience offers a large scope for further research. The literature review section introduces the field of user experience and related concepts, humour in a psychological context, and finally the connection between the topics of user experience and humour. The empirical section presents the quantitative research conducted to determine whether humour has an impact on user experience, specifically in digital environments. The research involved 146 respondents who completed Spanish language lessons created using Microsoft Forms questionnaires. The impact of humor on user experience was evaluated by comparing an experimental group and a control group. Microsoft Forms questionnaires were used for the evaluation, from which we can see objective user experience metrics such as time spent with the lessons, and an initial and final questionnaire was also created to collect demographic data and subjective user experience metrics, which includes questions about perceived fun, perceived time, and perceived difficulty. The study showed a statistically significant result for perceived difficulty in one case, but the other associations could not be demonstrated. The contribution of this bachelor thesis is to extend the...
|
|
EU linguistic regime in practise: comparison of availability of documents in Czech, French and English language on the website of the OLAF
PÁNKOVÁ, Lucie
The topic of this bachelor thesis is the EU linguistic regime in practice: comparison of availability of documents in Czech, French and English language on the website of the OLAF. (European Anti-Fraud Office) The theoretical part describes the institutional system of the European Union and the location of OLAF in this system. Afterwards, introduces the development of international judicial cooperation and, in connection with that, the formation and functioning of the agency OLAF, which is focused on the protection of financial interests of the EU. Last chapters of the theoretical part are aimed at the issue of multilingualism of the European Union. First of all, the practical part deals with an analysis of the structure of OLAF´s website. After that, it analyses and compares the availability of documents in English, Czech and French language on the above-mentioned website. The results of analysis are finally evaluated in conclusion. At the very end of the practical part, a three-language glossary of terms related to the issue of the protection of the EU´s financial interests, was drawn up.
|
|
Managerial Competencies in Project Management
Pánková, Lucie ; Fejfar, Jiří (advisor) ; Vítězslav, Vítězslav (referee)
In project management, the role of the person in charge the project manager is absolutely crucial. Depending on the requirements of the company, all kinds of demands can be placed on them.
The first part of this dissertation is focused on important milestones in the development of project management, leading to the concept of the project manager itself. Drawing on the relevant literature, there is an emphasis on the basic definition of his/her role and how it is currently perceived. The role is theoretically defined in a competence model, which is discussed in the practical part of the dissertation.
The second part deals with a questionnaire, which is evaluated using STATISTICA12 software. According to outputs from the quantitative method of research, there are then interviews with people who work in the field of project management - which provide additional background and explanation to the results of the research.
In the conlusion of thesis is proposed a own competency model,which is based on an analysis of theoretical background and the results of the applied methods and which is also inspired by IPMA Competence Baseline 3.
|
|
Marketing strategy of the selected company
Pánková, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis deals with the marketing strategy of the company Náš grunt, s.r.o., the operator of the farm food concept Náš grunt. The aim of the thesis is to analyse the marketing strategy of the company and to suggest possible improvements. The theoretical part of the thesis is focused on the marketing, the marketing process, the marketing strategy, the marketing mix and SWOT analysis. The practical part is based on the situation analysis and the marketing strategy of the company Náš grunt, s.r.o. As a result, it contains suggestions for improvements of product, price, distribution and communication strategy.
|
| |
| |