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EU linguistic regime in practise: comparison of availability of documents in Czech, French and English language on the website of the OLAF
PÁNKOVÁ, Lucie
The topic of this bachelor thesis is the EU linguistic regime in practice: comparison of availability of documents in Czech, French and English language on the website of the OLAF. (European Anti-Fraud Office) The theoretical part describes the institutional system of the European Union and the location of OLAF in this system. Afterwards, introduces the development of international judicial cooperation and, in connection with that, the formation and functioning of the agency OLAF, which is focused on the protection of financial interests of the EU. Last chapters of the theoretical part are aimed at the issue of multilingualism of the European Union. First of all, the practical part deals with an analysis of the structure of OLAF´s website. After that, it analyses and compares the availability of documents in English, Czech and French language on the above-mentioned website. The results of analysis are finally evaluated in conclusion. At the very end of the practical part, a three-language glossary of terms related to the issue of the protection of the EU´s financial interests, was drawn up.
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Managerial Competencies in Project Management
Pánková, Lucie ; Fejfar, Jiří (advisor) ; Vítězslav, Vítězslav (referee)
In project management, the role of the person in charge the project manager is absolutely crucial. Depending on the requirements of the company, all kinds of demands can be placed on them.
The first part of this dissertation is focused on important milestones in the development of project management, leading to the concept of the project manager itself. Drawing on the relevant literature, there is an emphasis on the basic definition of his/her role and how it is currently perceived. The role is theoretically defined in a competence model, which is discussed in the practical part of the dissertation.
The second part deals with a questionnaire, which is evaluated using STATISTICA12 software. According to outputs from the quantitative method of research, there are then interviews with people who work in the field of project management - which provide additional background and explanation to the results of the research.
In the conlusion of thesis is proposed a own competency model,which is based on an analysis of theoretical background and the results of the applied methods and which is also inspired by IPMA Competence Baseline 3.
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Marketing strategy of the selected company
Pánková, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis deals with the marketing strategy of the company Náš grunt, s.r.o., the operator of the farm food concept Náš grunt. The aim of the thesis is to analyse the marketing strategy of the company and to suggest possible improvements. The theoretical part of the thesis is focused on the marketing, the marketing process, the marketing strategy, the marketing mix and SWOT analysis. The practical part is based on the situation analysis and the marketing strategy of the company Náš grunt, s.r.o. As a result, it contains suggestions for improvements of product, price, distribution and communication strategy.
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