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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Chování spotřebitelů při online nakupování
 Ostrá, Eliška
This diploma thesis investigates patterns of behaviour in the Czech online shopping market. The thesis identifies segments of online shoppers, determines the factors influencing their consumer behaviors and from this analysis identifies a typical respondent. Secondary data are used for an orientation analysis of the e-commerce market in the Czech Republic. Further analysis of primary data pro-vides insights into the effectiveness of sales promotions and online marketing tools in influencing consumer attitudes and purchasing decisions. Regression analysis helps establish the optimal price points for online products based on the price sensitivity of consumers and their responses to selected sales promotion tools. The thesis concludes with suggestions for increasing customer satisfaction on e-commerce websites and thus enhancing profitability.
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Využití principu mikrofinancí v podmínkách České republiky
 Ostrá, Eliška
Ostrá, E. The use of the principle of microfinance in the Czech Republic. Bachelor thesis. Brno: Mendel University, 2015 This bachelor thesis deals with the issue of microfinance and the possibilities of using the principles in the Czech Republic. The first part of the thesis outlines the general principles of microfinance and how they have been successfully applied in other parts of the world. The next section evaluates the situation of disadvantaged sections of Czech society, particularly in relation to the employment market. The practical section focuses on the proposal of a pilot project, the aim of which is to assess whether micro-financing methods from developing countries can be successfully applied in the Czech Republic. In the principle, the main purpose of the pilot project would be to provide microloans to start-up businesses to generate more work opportunities for disadvantaged groups, and thus promote greater social inclusion and cohesion. Finally, the thesis concludes with a discussion of the suitability of implementing a microfinance pro-gram within the Czech Republic.
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