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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategy of using the lexical item in international journals relating to the mode (a comparison of Spanish, Czech and English versions).
 OLIVOVÁ, Klára
The thesis is about strategy of using the lexical item in international journals (Elle, Grazia, Company magazine). It contains the comparism of the English, Spanish and Czech versions of the above mentioned fashion magazines. The thesis deals with the contemporary usage of naming the parts of clothes. It also deals with anglicisms, loanwords and loan translations. At the end I will also mention some information about the magazines and the persuasive function of the language, which is closely connected to advertising.
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Spanish fashion industry and its place in the world
 OLIVOVÁ, Klára
Klára Olivová Spanish fashion industry and its place in the world The topic of this thesis is Spanish fashion industry from the 19.century until now. This thesis brings the entire analyses of the contemporary fashion industry and information about the main representatives of Spanish fashion: their business strategies and their position on the European and world market. At the end I will also mention the penetration of the Spanish fashion companies on the Czech market and I will try to explain the reasons of success of the contemporary Spanish fashion. Supervisor: Mgr. Pavel Marek, Ph.D.
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See also: similar author names
6 Olivová, Kateřina
3 Olivová, Klára
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