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Návrh komunikační strategie pro vybraný podnik
 Novotná, Vanesa
NOVOTNÁ, V. Design of communication strategy for a selected enterprise. Bache-lor thesis. Brno: Mendel University in Brno, 2023. This bachelor thesis deals with the analysis of customers of a wine enterprise, which leads to the design of a marketing strategy leading to getting the enterprise into the awareness of potential customers and the subsequent achievement of profit. A questionnaire survey was used to analyse the customers and secondary data collection using in-depth interview with the owner was used to analyse the selected winery. After the evaluation, appropriate communication leading to the achievement of the set objectives was ordered.
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