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Position and Perspectives of the Company BUKOCEL, a. s. on European Markets
Nováková, Silvia ; Němečková, Iveta (advisor) ; Gilan, Milan (referee)
The only non-integrated pulp mill in Slovakia BUKOCEL, a. s. is 100% exporter of its product short fiber kraft bleached paper pulp. Pulp is intermediate product, which is used primarily in paper sector. Export of this company is mainly directed to European markets. The aim of this paper is to state the position and perspectives of this company on European markets. The evaluation of its status is based on paper sector's point of view. And by analysing the European pulp and paper industry, its evolution as well as by outlining future prospects, together with the evaluation of Slovak market and by comparing the company with its competition and stating its weaknesses and strengths, as well as, its opportunities and threats and lastly, analysing European environment by conducting PEST analysis, fulfills this paper's goal of stating the position of this company on the pulp market, as well as its further growth opportunities. Pulp and paper industry is showing up to be a perspective industry with broad possibilities of growth of its product portfolio, mainly in segment of packaging and tissue paper as well as in innovative ways of using cellulose fibre outside of paper sector.
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