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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing strategies of the SUBWAY fast food chain
 Nguyen, Huu Tung ; Vávra, Oldřich (advisor) ; Hai Linh, Do (referee)
This Bachelor's Thesis examines the marketing strategy of the SUBWAY restaurant chain, its market positioning, segmentation and targeting strategies and comparison between national and local marketing tactics. The aim of the Bachelor's Thesis is to make suggestions beneficial to improvements in brand awareness and growth of the company. Thesis is divided into two sections of theoretical part and practical part. In the theoretical part of the Bachelor's thesis discusses about marketing basis, history and its instruments. The next part introduces franchise business model, its advantages and disadvantages for both franchisors and franchisee. The practical part presents analysis of SUBWAY company in Czech republic, competitors analysis, its marketing mix and the comparison of national and local marketing.
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See also: similar author names
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