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Využití obsahového marketingu v marketingu sportovních služeb
 Nečas, Jiří
Nečas, J. Use of content marketing in the marketing of sports services. Diploma Thesis. Brno: Mendel University in Brno, 2019. Following diploma thesis describes the inclusion of content marketing in the marketing of sports services. It examines the types of content, that are most preferred by customers and the possibility of application of content marketing tools in the area of sports services. To identify these content preferences, quantitative marketing research (n=400) and qualitative research based on in-depth interviews (n=14) were conducted. The recommendations are based on preferred consumer content types and are modeled according to the See, Think, Do, Care model with regard to their cost effectiveness.
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See also: similar author names
4 Nečas, Jakub
6 Nečas, Jan
6 Nečas, Jaroslav
2 Nečas, Jindřich
4 Nečas, Josef
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