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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Storyous expansion into foreign markets
 Nagy, Dávid ; Král, Petr (advisor) ; Wiesner, Tomáš (referee)
The work relates to the company Storyous expansion into foreign markets. The aim is to select the appropriate market or markets for expansion, as follows. In the beginning we determine a theoretical basis which will help us in the practical part. From among the 21 countries in the world based on a scoring method we determine the three countries, to be conducted by PEST analysis and Porter's five forces model. We characterize the company Storyous and develop a marketing mix. Finally, we will recommend suitable markets for foreign expansion of the company Storyous.
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See also: similar author names
1 Nagy, Daniel
1 Nagy, Denis
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