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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
E-commerce in hotel industry
 NEDOROSTOVÁ, Táňa
This thesis provides comprehensive insight into the current status of e-commerce usage among chosen small and medium sized hotels in South Bohemian region. The main objective is to prepare the instruments and proposals for the use of e-commerce tools for online sale in a particular hotel. In the theoretical part the concepts associated with areas of tourism, hospitality, marketing, internet, internet marketing and e-commerce are defined. In the practical part are evaluated results of a survey of usage of e-commerce tools in selected small and medium sized hotels within South Bohemia region. This is followed by characterization and description of the current state of the selected hotel, its comparison with similar subjects. Based on the information gained, last section contains appropriate suggestions.
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Tourism for families with children in area of Hluboka nad Vltavou
 NEDOROSTOVÁ, Táňa
The main goal of the bachelor thesis was to analyse the conditions for development of tourism for families and kids in Hluboka nad Vltavou with respect to providers of accomodation, catering and other services. The first part of bachelor thesis in consist of theoretical definitions of chosen topic. Marketing research and analyse of tourism suply in destination is in the second part of the thesis. Based on the results of marketing research and tourism suply analyses, new product for families with children was prepared and new measures were suggested.
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