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Návrh strategie budoucího rozvoje podniku
Němcová, Soňa
NĚMCOVÁ, S. Draft strategy for the future development of the company. Diploma thesis. Brno, 2014. This thesis describes the design strategy for the future development of Re-starant U Němců. The main objective is to analyze the activity of the company compared to its other competitors, considering the opportunities, threats, strengths and weaknesses and propose a strategy for the future development of the company in the ceremony, which is currently considering the best options remain on the market and increase sales. The work is focused on a more detailed examination of the potential in organizing weddings in the chosen company. The thesis is carried out a survey of potential customers, which is required to determine which factors influence the selection of place for wedding. According to the methodology used, it was found that the proposed strategy in holding festive events, especially in the organization of weddings has the potential to increase the company's competitiveness.
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