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National Repository of Grey Literature

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Podnikatelské okolí retailingového řetězce Tesco na trhu v ČR Čápová, Dagmar ; Puchýř, Milan (advisor) ; Mondadová, Jitka (referee) Bakalářská práce se zabývá podnikatelským prostředím v České republice z pohledu retailingového řetězce Tesco. V době postupující globalizace a internacionalizace světových trhů je pro mezinárodní řetězce nezbytné znát historický, politický, ekonomický a sociální vývoj země, na jejíž trh se rozhodne proniknout. Pro naplnění cíle práce bylo nutné definovat a charakterizovat širší a užší podnikatelské prostředí v české maloobchodní společnosti a provést spotřebitelský výzkum v terénu. Detailed record

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