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National Repository of Grey Literature

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Hodnocení potenciálu rozvoje cestovního ruchu v Uherském Hradišti Mitášová, Aneta Mitášová, A., Evaluation of tourism development potential in Uherské Hradiště. Bachelor thesis. Brno: Mendel University, 2014. Aim of this work is to evaluate the potential for development of tourism in Uherské Hradiště. In the theoretical section are explained the basic concepts related to tourism. The practical part deals with current analysis of tourism in Uherské Hradiště and its main component is a primary marketing research. On the basis of these findings are discussed and recommended proposals to increase the attractiveness of the city. Detailed record

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