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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Launch of Nanotek in the Czech Republic
 Valterová, Lenka ; Ryšavá, Monika (advisor) ; Michlíček, Štěpán (referee)
The thesis focuses on marketing launch of the premium tobacco product. Defining tobacco product marketing regulation, it also specifies Czech tobacco market (incl. competition, price segments, etc.) together with consumer profiles as well as company brand portfolio. Brand strategy, its vision, authorship and brand positioning are included as well. The practical part is dedidacted to each of marketing plan essential elements: SWOT analysis, marketing objectives and strategy, action plan and overall evaluation including recommendation for future activities.
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