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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Network marketing as an opportunity
 Miššik, Dušan ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The goal of this bachelor thesis is to explain the concept of network marketing and its usage in the current business. The first part is focused od determination of the theoretical base of the issue, developement of the branch of network marketing and its illegal forms. Second part analyses the usage of network marketing in the current business and at the same time represents the biggest companies of direct sale in the world. The practical part is an aplication of the theoretical base to the FM GROUP company and there is also space devoted to suggestions to improve the opperations and the product distribution of the company.
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