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National Repository of Grey Literature

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Analýza mikropodniku na trhu v ČR Mičková, Iveta ; Černá, Jitka (advisor) ; Novák, Milan (referee) Práce analyzuje konkrétní mikropodnik, popisuje faktory působící na podnik a provádí SWOT analýzu. Autor též charakterizuje marketingový mix firmy a snaží se navrhnout změny vedoucí ke zvýšení počtu zákazníků. Detailed record

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1	Mičková, Iva

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