National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analyse du marché des cosmétiques en Chine appliqué aux entreprises françaises
Ruan, Ling ; Štěrbová, Ludmila (advisor) ; Mercier Suissa, Catherine (referee)
This thesis is interested in the elements which search for the information about the place of French companies on the cosmetic market in China. It begins with the first part of theoretical research, followed by analyses of the cosmetic industrial, French and Chinese cosmetic market. Finally two examples of French companies (L'Oréal, L'Occitane en Provence) are analysed, which present on the Chinese market. The subject of this thesis is not to judge or valid whether the market or the strategy is correct, but to bring information and comparison of French companies on the Chinese market.
Opportunities of Internationalization of French Small and Medium Enterprises in Russia and Central/Eastern Europe
Charrier, Ines ; Štěrbová, Ludmila (advisor) ; Mercier Suissa, Catherine (referee)
Only one third of the French SMEs are going abroad. However, this option can be an opportunity for the enterprises to extend their growth. The Chinese market is often designated to be the best place to invest. Nevertheless, it is far from France geographically and culturally. Russia and Central/Eastern Europe represent for French SMEs huge and frequently unknown markets, closed to France with all the benefice of their accession to the European Union. These regions have economic and demographic potentials because of their singular history. The study of these countries will show the possible market development in which the French companies and specially SMEs have competences and know-how highly valuable in these markets. Furthermore, the European and French incentives for SMEs and the support of different organizations are additional assets to facilitate the internationalization.

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