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National Repository of Grey Literature

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Strategic Analysis of an Enterprise Meister, Vladimír ; Dvořák, Jiří (advisor) ; Pasek, Petr (referee) Analysis of the company using internal and external analysis, integrated management model. Description of the competitive environment, market size and existing marketing activities. Outline the trends and developments in the industrial sector. Result of this work is optimize the financial issues, analysis of the internal state of the company and the possibility of change, proposal of company strategy. Detailed record

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