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Návrh marketingové komunikace pro CLIP Luhačovice Matulová, Adéla This bachelor thesis deals with marketing communication for family business CLIP Luhačovice, which should lead to increase in general brand awareness of this company. For this purpose the thesis works with environment analysis using Porter's model of competitive forces, PESTE analysis and extended marketing mix. Marketing communication was suggested based on findings provided by these analyses and afterwards the financial difficulties were calculated. Detailed record

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2	Matulová, Andrea
4	Matulová, Anna

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