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National Repository of Grey Literature

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Trends in outdoor advertising Piknová, Marcela ; Karlíček, Miroslav (advisor) ; Matuš, Vladimír (referee) Work is focused on current issues in outdoor advertising, and their possible solutions. Analysis of current situation in outdoor and new technologies is based on interviews with practitioners. The first chapter contains a specification of forms of outdoor advertising. The second deals with used material, printing techniques and production process of advertising. The third chapter summarizes current trends in four thematic units, which are the basis for solving the problems described outdoor advertising. Detailed record

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