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National Repository of Grey Literature

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Internet Marketing Matejová, Katarína ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) The diploma thesis characterizes the internet as the environment for marketing. It introduces the internet as a business tool and provides analysis of customer behavior on the internet in the Czech Republic. Following part deals with internet marketing and its specifics, which are websites, search engines and PPC ads. Next section analyses selected web analytics tools for managing internet campaings with regard on the needs of small and medium businesses. The last part is a case study, which implements the principles of the previous parts on the e-shop SteamGames.cz. Detailed record

Založení malé firmy podnikající v oblasti služeb ? vybrané problémy Matejová, Katarína ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) Práce se zabývá obecnými předpoklady pro podnikání a navrhuje možný postup při určení připravenosti podnikat. Seznamuje s charakteristikami jednotlivých právních forem, pomáhá s jejím výběrem a nabízí detailní návod na založení firmy formou veřejné obchodní společnosti s důrazem na povinné formální náležitosti. Dále jsou popsány některé způsoby propagace začínající firmy a po vytvoření segmentace zákazníků definovány požadavky na webovou prezentaci konkrétního podniku. Detailed record

See also: similar author names
2	Matejová, Kateřina
1	Matějová, Kristýna

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