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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Propagation- analysis of medi reach
 Tošnarová, Kristýna ; Bártová, Hilda (advisor) ; Matěnová, Alena (referee)
The aim of the dissertation on the theme "Analysis of the marketing communication of VF Czech company" is the evaluation of communication activities of the company VF Czech which is the distributor of Lee and Wrangler brands clothes in Czech Republic. Part of the dissertation is also description of particular marketing campaigns and theirs impact on retail sales and finding possible corrective measures. I evaluate the communication mix of VF Czech on the basis of comparison with its largest competitor, the Levi Strauss Prague company.
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Business plan - Solar power plant
 Dlouhá, Pavlína ; Srpová, Jitka (advisor) ; Matěnová, Alena (referee)
Renewable energy resources in the Czech Republic, especially photovoltaics, have experienced a great boom in the past few years. The investment in the photovoltaic plants has been and will be a very promising field for investors unless too many legislative barriers are adopted to make the investments unattractive. This diploma thesis therefore elaborates a real world business case of a solar power plant. Within the business case a sensitivity analysis is being made to evaluate the influences of external factors that may have a major impract on the effectiveness and returnability of the project. Conclusions made in the analysis help to make the desicion whether to realize or not to realize the project.
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Reklama v regionálních podmínkách- Rakovník
 Tošnarová, Kristýna ; Simmová, Hilda (advisor) ; Nováček, Jan (referee) ; Matěnová, Alena (referee)
Tématem této bakalářské práce je reklama v regionálních podmínkách, konkrétně ve městě Rakovník. Cílem práce je zmapovat možnosti Reklamy a vybrat tu, která se jeví jako nejefektivnější. K tomuto účelu jsem vytvořila dotazník, který se zaměřuje na názory a zkušenosti rakovnických občanů s reklamou.
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See also: similar author names
1 Matěnová, Andrea
2 Matěnová, Anežka
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