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The analysis of shopping facilities and consumer behaviour in the town of Moravske Budejovice
 Maršíková, Ivona ; Průša, Přemysl (advisor) ; Cimler, Petr (referee)
This bachelor thesis deals with the issue of shopping facilities and consumer behaviour in the town of Moravske Budejovice. The thesis is divided into three separate chapters. The first chapter is devoted to theoretical introduction to the issue and describes basic terms related to the topic. The second chapter focuses on the shopping facilities in Moravske Budejovice. The third chapter interprets the results of the analysis of consumer behaviour based on the conducted survey. The aim of the questionnaire was to determine whether the current number of shops is sufficient or whether the customers would prefer a new shop.
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See also: similar author names
2 MARŠÍKOVÁ, Ivana
1 MARŠÍKOVÁ, Iveta
1 Maršíková, Iva
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