Home > Search Results: Macura, Milan
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Evaluation of the inquirers in market research
 Macura, Milan ; Hebák, Petr (advisor) ; Průšová, Petra (referee)
This Diploma work is focused on evaluation options of quality of inquirer work in marketing research. Assigned task was founding proper indicators, which will help the agencies to assess if and how much the inquirers fulfill the requirements laid on them. First part contains the description of known standards and biases, which occur during marketing research. Bias indicators, which were the main goal to identify and formalize, are described in the second part. These indicators can serve as a guide to expose low quality inquirers. The constituent part of this work is an example of data analysis of real project, where the construction of some of these indicators has been described. This analysis confirmed the assumption that the data analysis should be inseparable part of every marketing research project, because low quality and cheating inquirers can be exposed on its base. Results presentation and suggestions for better checking of the data obtained by the inquirers in the field can help agencies to obtain more quality data and therefore make better and more trustable conclusions of market research projects.
Detailed record

See also: similar author names
2 Macura, Marek
2 Macura, Martin
3 Macura, Michal
4 Macura, Miroslav
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English