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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The issue of openness of the Czech traditional media towards Internet non-users
 Macek, Oskar ; Lupač, Petr (advisor) ; Sládek, Jan (referee)
This paper deals theoretically and empirically with the issue of traditional media openness towards Internet non-users and its perception among non-users themselves. The theoretical part of the work outlines the problem of inequality in the information society and how specific content of messages in selected traditional media can contribute to these inegualities. The second part examines through a pilot content analysis the nature of the media content in the traditional Czech mass media with regard to the possibility of interaction and participation with the media and the usage of links to the digital content. On this basis, semi-structured interviews examine perception and reflection of such phenomena on a selected group of elderly non-users. The conclusion of this work consists of the introduction of the scheme of factors influencing the extent of perceived discrimination among non-users of the Internet in relation to traditional mass media.
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The Czech digital divide as a form of Inequality: the non-users problem
 Macek, Oskar ; Lupač, Petr (advisor) ; Sládek, Jan (referee)
This paper deals theoretically and empirically with the problem of inequality in the information society, known as the theory of digital divide. In its first section, the paper outlines the theoretical concept of the information society, followed by a presentation of the digital divide issue. This theory is then confronted with the idea of certain strategies of the Internet usage substitution, which would help eliminate the non-users' natural disadvantage. A qualitative research among Czech seniors, based on this idea, follows. It is trying to analyse this issue, its final product being a typology of the Internet non-users in relation to substitution strategies.
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See also: similar author names
2 Macek, Ondřej
2 Maček, Otta
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