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Marketing communications for the non-profit sector
 MATOUŠKOVÁ, Iveta
This thesis deals with marketing communication in non profit organization, the Husite museum of Tábor. The issue of this survey is, if this non-profit organization fills in its own marketing goals, what resources it uses for communication, also compares attendance with other simillar museums and finding out if the comunication with visitors is succesful. Teoretical foundations explain marketing issues. This theory is applied directly to the object. With SWOT analysis are discovering all strong a weak parts, and all opportunities and threat. Mapping all these indicators shows how the institution stands on the market and what results are better for marketing communication. The goal of this thesis is to discover the weakest parts of the Husite museum and the suggestion of improvement for marketing communication.
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See also: similar author names
4 Matoušková, Inka
1 Matoušková, Irena
1 Matoušková, Ivana Bc.
2 Matoušková, Iveta
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