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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Producer and recipient in advertising communication
 Lukáčová, Marie ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
The diploma thesis Producer and recipient in advertising communication deals with communication factors in advertisement, especially with role of producer, addressee and recipient who have principal influence on representation of advertisement. The thesis examines process of creation of advertisement, introduces basic vocabulary which is used in advertising agencies, and points out why is important to make a difference between parts of the text (headline, copy, claim), although it is necessary that these parts of the text work together. Special emphasis is put on claim and influence of advertisement on language and conversation of recipients.
Detailed record
Producer and recipient in advertising communication
 Lukáčová, Marie ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
The diploma thesis Producer and recipient in advertising communication deals with communication factors in advertisement, especially with role of producer, addressee and recipient who have principal influence on representation of advertisement. The thesis examines process of creation of advertisement, introduces basic vocabulary which is used in advertising agencies, and points out why is important to make a difference between parts of the text (headline, copy, claim), although it is necessary that these parts of the text work together. Special emphasis is put on claim and influence of advertisement on language and conversation of recipients.
Detailed record

See also: similar author names
2 LUKÁČOVÁ, Martina
2 Lukáčová, Martina
3 Lukáčová, Michaela
7 Lukáčová, Monika
3 Lukáčová, Mária
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