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Marketingová komunikace firmy COOLAGENT
 Ludvová, Daniela
The bachelor thesis deals with the marketing communication tools of COOLAGENT, a company that specializes in selling its services. The main goal is to propose suitable changes in its marketing communication to increase awareness of the company and attract more new clients who will use its services. The practical part introduces the company COOLAGENT, analyzes its current marketing communication, external environment, and identifies target groups. Based on a quantitative questionnaire survey, recommendations for improving the marketing communication of language courses are suggested. The key recommendations include improving the website since respondents prefer a more sophisticated and modern design when choosing an agency and proposing the use of influencer marketing to increase awareness.
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