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National Repository of Grey Literature

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Srovnávání produktů hodnotovým přístupem Luštická, Radka ; Vlček, Radim (advisor) ; Heřman, Jan (referee) V diplomové práci na téma: Srovnávání produktů hodnotovým přístupem se autorka pokusila o výpočet ukazatele hodnoty pro zákazníka u šesti osobních automobilů třídy "malé vozy". V další části provedla analýzy a komentáře k výsledným hodnotám ukazatelů. V diplomové práci byly použity teorie hodnotového managementu a řada statistických metod. Detailed record

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