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National Repository of Grey Literature

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Ekonomické přínosy marketingové strategie specializovaného podniku služeb Lojková, Nikola Lojková, N. Economic benefits of marketing strategy of a specialized enterprise of services. Bachelor’s thesis. Brno: Mendel University, 2018. The aim of this bachelor’s thesis is to evaluate the economic benefits of the marketing strategies of the hospitality business. Methods used for the thesis were SWOT analysis, competition and business analysis, and questionnaire survey focused on customer satisfaction assessment. Based on the information gained, marketing improvements have been suggested to increase demand and sales. An improvement proposal in business management was developed to achieve a positive economic result. Detailed record

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