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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Komparace investiční atraktivnosti zemí západního Balkánu
 Lepková, Tereza
The thesis deals with the inflow of foreign direct investment (FDI) to the Western Balkan states with an emphasis on the factors of investment attractiveness, which influence the inflow of FDI. The theoretical part of the thesis defines the basic characteristics of FDI and defines general factors of investment attractiveness based on existing studies and research. In the practical part, the investment environment in the individual countries of the Western Balkans is analyzed. In conclusion, the individual countries are compared according to the representative factors of investment attractiveness.
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Selected Business Brand Perception
 Lepková, Tereza ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis is focused on perception of the brand C&A. The thesis is divided into three parts. The first part describes theory of the terms brand, brand components, brand knowledge, brand image, brand building and brand management. The second part introduces brand C&A. There are examined its individual components, its strategy on the Czech market, charity and sponsoring. The third part is dedicated to the performed questionnaire and interpretation of its results. The conclusion describes real perception of the brand C&A and brings suggestions for improvement.
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