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National Repository of Grey Literature

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Nativní reklama na sociálních sítích Latináková, Klára LATINÁKOVÁ KLÁRA. Native advertising on social networks. Brno, 2019. Bachelor‘s thesis. Mendel University in Brno. Faculty of Bussiness and Economics. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. This bachelor’s thesis deals with the subject of comparing native and banner advertising on social networks. The thesis used eye-tracking technology and depth interviews to research how the users of social networks perceive advertising on Facebook. The results, obtained by eye-tracking and by depth interviews, were statistically evaluated and were compared with previous researches on similar topics. This comparison is summed up in the Conclusion part. Detailed record

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