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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strategy of Škoda in China
 Lai, Minh Tú ; Stuchlíková, Zuzana (advisor) ; Šaroch, Stanislav (referee)
The aim of this diploma thesis is to determine the strengths and weaknesses of the Škoda brand and current company marketing strategy in the Chinese market. Leading to description and analysis of what is behind the recent success on the Chinese market and what factors could cause its future further triumph or possible breakdown in China.
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Možnosti vstupu společnosti LINET na trh Vietnamu
 Lai, Minh Tú ; Klosová, Anna (advisor) ; Kvidera, Tomáš (referee)
The main aim of my work is to analyze the conditions on the Vietnamese market which is in interest of company Linet, which is manufacture of medical beds, medical furniture, and in its field belong among the world leaders. Analysis of local market conditions consists of a PEST analysis, a survey of local health and medical technology market. In conclusion mention I would like to mention Linet's options to enter the local market.
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