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National Repository of Grey Literature

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Strategical management and its use in the selected enterprise LINHA, Jiří Main goal of my thesis is evaluation of strategical management at examined enterprise and suggest a strategy for its future activity on a market with barreled water based on acquired findings. Theoretical part is dedicated to basic terms and selected analyses from area of strategical management. Practical part contains STEP analysis, Porter's model, analysis of results in particular functional areas, SWOT analysis applied to the chosen enterprise. Closing part of my thesis is dedicated to evaluation of present state of the enterprise and recommendation which steps should the enterprise take to gain a better competitive position on the market. Detailed record

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