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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Andersonville, the Auschwitz of the Civil War in the United States, in Word and Film
 LHOTÁK, Jakub
This bachelor thesis focuses on Andersonville. This location served as a concentration camp of the Confederate States during the American Civil War. The main focus of the thesis is the description of how Andersonville was described in the historical novel of MacKinlay Kantor, and other books written about this subject. This description from the books is then compared to the movie made by John Frankenheimer, it is then noted what are the similarities or differences of both adaptations and how faithful they are to the historical facts.
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Market position of a private label
 LHOTÁK, Jakub
The bachelor thesis deals with the position of a private label on the market. The main aim of this thesis is to find out the view of consumers on the private label of a selected retail chain in the Czech Republic. The theoretical part focus on the concept of brand and how it is defined. The work also focuses on consumer characteristics and marketing research. In the practical part, a marketing survey was used. A questionnaire survey conducted among consumers of retail chain LIDL was used for data collection. The results are then processed using graphs. Based on the results, this thesis suggests steps to improve the brand presentation,its design and subsequent sale of the private label in its retail chain.
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See also: similar author names
7 LHOTÁK, Jan
7 Lhoták, Jan
1 Lhoták, Jiří
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